Social media is like the traditional word-of-mouth advertising but modernized and reaches millions of people. There is no definitive time of when social media started to become an advertising medium but undoubtedly, it is now one of the most famous ways of getting your message to the masses. One of the first famous social media was created in 1994, Geocities. The idea is to make your own website and share information through the World Wide Web.
The use of social media is highly beneficial to a company; it gives an unlimited avenue for a business to connect with other people eliminating other difficult factors like geographical, economical and political boundaries. This paves the way to an interconnected world where one can do business at his own convenient time and location.
Do Away with the Middle Man
Before the rise of social media, some like contracting businesses rely so much on middle men or agencies to get customers. An example of this is Martell Home Builders of Canada, they had to share percentage of their fees to middle men because they were the one looking for customers. They decided to start using social media like blogs, Twitter, Facebook, and YouTube to market their services. It worked like magic for them; they reached customers not only within their community or the neighbouring parts but also to other regions of the country and even outside of it. Customers are just one click away from choosing the kind of service they want, paying and even monitoring the activities of their contractor. They have gained respectability and good reputation by showing proof of their work online, the customers could assess how well they do their jobs just by looking at their pictures of finished product online.
Do Away with Hassle Reservation
Did you know that in Michigan a place called San Chez Bistro uses Twitter for their table reservations? If a customer would like to reserve a table, they can tweet the restaurant and in response they will get a tweet back. So this is not just for reservation purposes but also free advertising since the other customers can read this and the friends of those who reserved as well. Chances are the customers will also capture the screen of the reservation and post it on Facebook for others more to see. This is an excellent way for a hassle-free reservation and marketing.
These are just a few examples of how social media has changed and shaped businesses nowadays. Without a doubt, social has become a large part of the world that having to do away with it is unimaginable.